Hoyts Cinemas introduce reclining seats, booze and extreme screens. Forking out big bucks for a luxury cinema experience is set to become a thing of the past, with Hoyts rolling out cinemas fitted entirely with recliner seats, extreme screens, and providing alcohol service. The best bit about the trial - which has seen six cinemas revamped across Australia, including Eastgardens in Sydney - is that ticket prices will remain exactly the same. The spacious new seats leave plenty of leg room and a platform to rest a nice glass of Shiraz or cold beer, while a decrease in seats and separated rows mean an unobstructed view of the screen. Watch Tactical Force Online Free 2016 on this page.

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Hoyts have started rolling out brand new cinemas, in which every seat has powered reclining (pictured) Along with the major overhaul, select Hoyts centres will now be able to serve alcohol to regular seats. The best bit about the trial is that ticket prices will remain exactly the same, despite the luxury seating. Hoyts Group CEO Damian Keogh says the upgrades are all part of creating an enjoyable movie experience - without the hefty price- tag to match.'We want to make a trip to the movies as enjoyable and memorable as possible,' Mr Keogh said.'That means extra comfort, in every seat and every cinema at no extra cost, for every customer.'It's the first big move the cinema chain has made since it was bought for a rumoured $8. China's richest businessman late last year, billionaire Sun Xishuang. The radical upgrades are said to decrease the cinema's seating capacity by 4. The upgrades have been met with raving reviews from pleased customers, with social media pages being flooded with messages of: 'So comfy!', 'Glorious' and 'more comfortable than my bed.'  So far, the trial has reached six different Hoyts complexes across Australia, with one in Sydney. Messages of support flooded social media, with consumers enjoying the upgraded comfort.

Blayne Cuzner even suggested that the new seats were 'more comfortable than her bed'One happy customer! With Hoyts stripping down their seating 4.

Cinema admissions in Australia jumped eight per cent to 6. Cine. TAM,The Australian reported.

Box office spend was up eight per cent in the same period to $8. The new James Bond movie premiered on 1. November, the latest Hunger Games installment will come out on November 2.

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Star Wars: The Force Awakens' is set for December 1. A media spokeswoman for Hoyts told Daily Mail Australia that further locations had been set out to be refurbished with powered reclining seating, which she looked forward to revealing in the New Year. Kicking back: Personal space is provided in abundance thanks to the revamped Hoyts cinema structure. Further cinemas across Australia are expected to be refurbished in the new year. Australians have been visiting cinemas more in 2.

All Fall Down Movie

Thanks for ruining my Thursday night, Hoyts. A miniature triumph of marketing that we take for granted should have resulted in me currently sitting in a Hoyts cinema seat enjoying Leo Di.

Caprio in Martin Scorsese’s Shutter Island. I’m not though. I’m writing this. Crossly.   Just think about the chain of marketing that goes into getting a movie- goer to buy a ticket. For starters, there’s the creation of a trailer.

It must reflect the tone of the film it’s promoting, and show enough content to built anticipation yet not give too much away. That’s an art form in itself.

Then there needs to be the judgement call of the right movies for the trailer to run ahead of, which requires skilled knowledge of audience demographics. At some point the PR kicks in. A few weeks ago, a critic from the Sydney Morning Herald will have received an invitation from Paramount Pictures to a screening. As a result, they watched the movie, and in the pre- planning we take for granted wrote a review to appear in the SMH’s Spectrum section. Through the newspaper’s own marketing, I bought a copy on Saturday, noted from the cautiously worded, but positive, review that there was a twist and determined to watch the movie as soon as it opened, before I heard too much about it. The Sixth Sense was ruined for me because I left it too long and I don’t want to make that mistake again.

SMH: For what good it did me. Today the direct response advertising kicked in, again in the SMH. This time, it was a four column ad for Shutter Island, with the simple call to action: “Starts Today”.

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I stumbled upon it at about 6pm tonight, just as I was about to leave the office. In a routine- because- we- expect- it piece of media planning, a four column ad for Hoyts sat next to it.

The next showing was in 4. Hoyts at Sydney’s Broadway shopping centre. I decided I could get there, was briefly held up when the phone rang, and got going. As it happens, this ad had been doubly effective – it was also persuading me to trial the destination for the first time. I got there with about five minutes to spare.

I shot this: Not a single ticket kiosk was open. However there were three machines advertising the ability to both collect and buy tickets.

All three were roped off. One of them had a sign taped to it with the not entirely helpful (or believable) message: “Sorry, not in use”.

A further sign at the abandoned tills had the additional message “Purchase tickets at the candy bar”. At least it didn’t patronise the customers with words it didn’t mean, like “please”. I’m hopeless at estimating crowd numbers, but my guess is that there were around 1. They were moving slowly, what with people buying tickets, drinks and snacks. So I shot the video above and drifted away as there was no hope of catching the start of the movie. Others were doing the same. When marketers at Hoyts (who must be good at their jobs to have got the crowd there in the first place) look at their numbers and ask themselves how they can sell a few more seats, I wonder if they’ll consider the obvious.

Minimum wage in Australia is about $1. That would be paid for from the ticket sale to the very first customer it avoids walking out of the door. Twice over by the time you add in the enormous mark- up on snacks from the candy bar, if you ever got there. To look at it as the 5. Ps of marketing, they got the first four right – Product, Price, Promotion and Physical distribution. The failure was in the People.

At the weekend, I’m going to give it another try. I know that if I go to my local Event cinema, there’s a pretty good chance of seeing the movie.

If I bump into you before then, I beg you: please don’t tell me the twist. Watch Online Junoon Tere Pyar Ka Episode 134 more. Update: On Friday night, less than 2.

I had a call from the person who heads up Paramount’s publicity operation in Australia to apologise for the experience (not that it was their fault). Over the weekend she dropped off a complimentary pass to see the movie – it was worth the wait.

There’s been no response whatsoever from Hoyts though.